◊ Optimizing LinkedIn | GPCB602


According to LinkedIn, there are well over 360 million professionals on LinkedIn. How we build our professional network has changed. Hiring managers are also proactively using LinkedIn as a powerful recruitment tool. According to Jobvite.com, 94 % of recruiters are using LinkedIn to find talent.

IMPORTANT NOTE: Students are highly recommended to have a computer for this workshop and make sure they have an account set up on LinkedIn.


Learning Objectives

In this workshop, students will learn:
  1. Tips and tricks to build a key-rich profile
  2. How to expand their network of key contacts, build credibility, brand their skills/attributes, and apply LinkedIn intelligence in their job search

Leaders Information

This workshop is led by Bob Menard.
Bob Menard has been advising graduate-level students at the John Molson School of Business for the last twelve years. Bob has a B. Comm from McGill University and an MBA from the Schulich School of Business. Previously, he spent nine years working in the private education sector.

Sign in to join waitlist

Event details

Workshop location

Sir George Williams

Start date

Wednesday, June 5, 2024

End date

Wednesday, June 5, 2024

Workshop days



From 13:30 to 15:30


25 / 25

Additional details

This workshop has a $25 non-attendance fee

Registration deadline

Sunday, June 2, 2024