GPCB594 - Start-up Customer Discovery



Description

If you’re looking to develop any kind of project, understanding how to talk and empathize with your audience is an essential ability. This session will provide you with the opportunity to practice asking good questions and harnessing your curiosity to bring the highest quality information to your interviews and conversations. Not only will it directly improve your decision-making abilities, but it also will help you form meaningful relationships and deeper understandings.

 

The entrepreneurial skill of interviews – both formal and informal – is key to many aspects of both start-up and professional life. By learning how to ask questions and truly listen for answers, you will learn how to extract powerful insights that can propel your ideas forward and bring them to life.


Learning Objectives

By the end of this session, you will be able to:
• identify customer segments that you can target
• plan and run effective customer discovery interviews
• extract useful insights from interviews

Leaders Information

Katarina Martins and Zaccary Dyck, District3 Innovation Hub