GPCB602 - Optimizing LinkedIn


According to LinkedIn, there are well over 360 million professionals on LinkedIn. How we build our professional network has changed. Hiring managers are also proactively using LinkedIn as a powerful recruitment tool. According to, 94 % of recruiters are using LinkedIn to find talent.

IMPORTANT NOTE: Students are highly recommended to have a computer for this workshop and make sure they have an account set up on LinkedIn.


Learning Objectives

In this workshop, students will learn:
  1. Tips and tricks to build a key-rich profile
  2. How to expand their network of key contacts, build credibility, brand their skills/attributes, and apply LinkedIn intelligence in their job search

Leaders Information

This workshop is led by Bob Menard.
Bob Menard has been advising graduate-level students at the John Molson School of Business for the last twelve years. Bob has a B. Comm from McGill University and an MBA from the Schulich School of Business. Previously, he spent nine years working in the private education sector.